Celebrating The Inspiring and Impactful Life of Deceased Communications Guru, Emilia Asim-Ita

Boma Al Onyanabo pens a short introduction to a wonderfully written and touching piece by Michael Orodare about our departed friend and gem. Take a moment to read about and pay respect to a truly beautiful soul, Emilia Asim-Ita.

Short Intro by Boma Al Onyanabo:

I was lucky enough to meet the enigmatic Mrs Emilia just once while working on another one of her more notable projects –  Eko United. It was a very short encounter because even then it was obvious she was so busy, I was quite surprised to learn she had been able to squeeze out a couple of minutes for me.

Ostensibly, the major purpose of the meeting was to give me a dressing down for causing so much delay on the project. I was expecting the worst to say the least when she walked into the conference room. The second thought that popped into my head was: “Boma, you don’t deserve to be in the presence of this woman.” The first was a promise to work on becoming a better person generally.

That was the kind of effect she had on people. Watching her made you want to improve yourself, her demeanor and character made you subconsciously give her your love and loyalty. Looking back, I can confidently say that was the most intriguing and lingering first meeting with anyone in my professional life.

The “dressing down” I had dreaded and expected turned out to be more of a pep talk. This wonderful woman never raised her voice or used a cross word all through and she had every right too.

It was then I realized all of us in the conference room and office were extremely lucky to have this gem of a woman in our lives.

I hope her family and loved ones can draw strength and comfort from the fact that she lived such an impactful life and was loved, honored and cherished by almost everyone who knew her. What a woman!

Michael Orodare’s Piece

A motivator, thinker and doer, an igniter of vision, and executor of dreams – those are some of the roles that Emilia Asim-Ita played in the lives of those who crossed her path in the short but impactful time she spent here.

Emilia who passed unexpectedly on Friday January 29, 2021, was an exceptional integrated marketing communication and development expert who was, according to friends and colleagues, extremely passionate about development and helping people actualise their dreams. Many Nigerians were shocked when news of her death broke on Friday January 29, 2021.

“Our captain took a bow,” read a statement from A’Lime Media Limited (AML) a strategic communications agency she founded in 2010.

Her sudden demise came a few days after a successful appendicitis surgery. John Hopkins Medicine says appendicitis, an infection of the appendix, is a medical emergency and most cases happens to people between age 10-30. The U.S National Center for Biotechnology Information named acute appendicitis as the second most common cause of surgical abdominal disease in late adulthood.

After spending a week at a Lagos hospital treating appendicitis, she sadly lost the battle. Born June 10, 1987, in Lagos, Emilia was the last child and only female among the four children of her late father Chief Robert and mother Princess Geraldine Asim-Ita.

She was educated first at Treasure Land Primary School, then at Methodist Girls’ High School, Yaba, Lagos. The same school that produced a long list of trailblazers like H.I.D Awolowo, Ibukun Awosika, the Chairman of First Bank, Folake Solanke, the first female Senior Advocate of Nigeria (SAN), among many others. Emilia left the school in 2003 as the Head Girl who won awards and laurels for the school at state and national competitions.

She was part of the Sun newspaper team at the Mass Communication department of the University of Lagos (UNILAG) where she bagged her B.Sc and M.Sc degrees. From there, Emilia went on to pursue a career in public relations and strategic communications before delving into the development path.

“Many projects across the (Nigerian) media landscape have her input either as a visionary, executor, supporter, encourager or amplifier,” co-founder of RED Media Group, Chude Jideonwo, told Neusroom in a telephone conversation.

She identified her career path quite early and Emilia told The Nigerian Tribune newspaper in 2020 that she started building and growing brands at 16.

“I started professionally in youth marketing and youth development for 7 years (as co-founder of RedSTRAT, now RED Media and The Future Awards, now The Future Africa) and did a stint with media technology before moving to AML (which focused on PR and events only at that time) before consulting on sustainability and CSR for 9 years (co-founding ThistlePraxis) and then back to AML,” she said.

She also had a stint in television production as a Segment Presenter for ‘Mind Your Grammar’ on NTA 2 Channel 5 for a year before hosting and producing ‘YouthTalk with Emilia’ for five years and later ‘Rubbin’ Minds’ on Channels TV.

As a member of the Future Awards team, she was in charge of PR, marketing and public engagement with the media, sponsors, corporate organisations, and government.

Chude, who co-founded The Future Awards Africa with Emilia and Adebola Williams of RED Media, says she was audacious and courageous when engaging potential sponsors,

“no matter who it was”. “If I got a high level contact that was passionate about the Future Awards, I would transfer it to her because she had the skill set and the courage to follow up that conversation,” he says.

It was while doing this that she met the CEO of Core Media, Jide Adediran in 2009. Adediran told Neusroom that Emilia was very industrious and

“her dedication to our project that seeks to rescue Lagos from the shackles of our oppressor can’t be overemphasised. She was a great asset to our project and an inestimable loss.”

Emilia described herself as a woman “who loves to bring ideas to life,” but beyond that, it appears Emilia also found more fulfilment from igniting the dreams of others.

She worked on a lot of media, communication and development projects that dot the Nigerian landscape. Since meeting Emilia in 2013, Ifedayo Adegbenro, founder of AGS Tribe, told Neusroom that Emilia was the only one she could trust to excellently execute projects to her preferred standard.

“She was my go to girl for anything that made me ‘think’,” Ifedayo says. “From government projects to SMEs to multinational projects. She was my backbone. I ran everything by her.”

While Ifedayo was working on the launch of her app, it was Emilia who coined the name ‘HERconomy’ which has been a game changer throughout the campaign of the app. Japhet Omojuwa also told Neusroom that Emilia sent the email that became his first book, ‘Digital: The New Code of Wealth’.

“That makes it impossible for me to forget her,” he says.

Chude also bore testament to Emilia’s penchant for helping others find their feet and turn their dreams to reality. It was one of the rare attributes that endeared her to many.

“She was that rare person who helped people believe that they could create products,” Chude says.

She left the Future Awards team in 2010 to found AML. Chude declined to share the story behind her exit with Neusroom because the three partners agreed to share the story together. Now that Emilia is gone, we may never hear the story.

He says “when she decided she was going to do something else, we had a robust conversation about it and we were very sad to see her follow that path. But as the world can see, she turned out making that path a huge success.”

When she was with the Future Awards team, one of the things her mind was very fantastic with, according to Chude, was the development space.

“She had a very keen understanding and excitement about the development space. So it did make sense that she took a step back to focus on what was a unique passion of hers.

Emilia wasn’t just a dynamic team player. Adediran says she was “a ‘skipo’ (Skipper), and in most times, a technical adviser that never appeared on screen.

For Ifedayo, Emilia was an absolute underdog who was “always happy to be behind the scenes, not interested in the limelight, just EXECUTION

“The beauty of it is that, even though she was a behind the scene person, those who needed to know her did know her, because her work was never not spoken about,” Omojuwa say

But Chude says she was extremely comfortable in front and behind the scenes.

“She was one of those individuals who can find accomplishment and make impacts either in front or behind the scenes.

Until her last days, Emilia was as committed to her Christian faith as she was to her professional career. She was secretary and member of numerous committees on youths and girls affairs as well as secretary of the Lay Preachers’ Association at the Methodist Church of the Trinity, Lagos, her place of worship until her passing.

Olukorede Okpekpe who worked with Emilia for close to three years at AML told Neusroom that she was a lovable, comely, determined, highly professional and ambitious Christian woman.

Her last message in the church was ‘Let Not Your Heart Be Troubled’, but her death has left many hearts troubled as they question why she had to leave so early. Her mother, siblings – Engr. WIlliams, Architect Kingsley, and Pastor Gershom, as well as her uncles, nephews and cousins who survived her are yet to find answers.

She had dreams, a lot of them yet-to-be-accomplished.

Okpekpe told us Emilia was building a world-class communications brand that would cater to any clientele within the communications and development gamut. She also wanted to create a platform where premium Christian contents could be accessed (in the works via Kvibes TV, a faith-based platform).

She wanted to invest in womanhood, create a pool of funds to educate the girl child, among many others.

Emilia was, on Tuesday February 16, 2021, laid at Ebony Vaults, Ikoyi, in Lagos, her final resting place, and will not be able to execute the dreams the way she had helped many to bring their dreams to life. But she left a team at AML expected to execute them. Although they’ll miss “her extra breadth of thought which was always outside the box,” Okpekpe says.

Many agreed that Emilia would be remembered for her rare courage and how she pursued excellence in everything. Omojuwa believes there is a lot she would be remembered for beyond her courage.

“She was a people person. She touched people. They respected her, her craft, persona and ability. There is not much of a legacy if people do not remember that you were first of all a kind person who always got stuff done.”

Recounting one of the times she displayed such courage, Chude says

“the first time I ever quit a job in my life it was Emilia that told me to do it. We had a job together and she told me she was going to match up with the boss who I was extremely afraid of and she was going to tell him that we are not doing this again.”

Okpekpe says “she was a never-ending stream of solutions to all she encountered and she was constantly striving to add value.”

Whether it was publishing, broadcasting, public relations, integrated marketing, public engagement, hosting events, mentoring young people eyeing a career in comms., planning and successfully executing media and communications campaigns, Emilia did it all in just a few years.

Emilia Effioawan Asim-Ita may have left early at 33, but in those short years, she served an extraordinary life and many agree that she was an unending stream of solutions to all who encountered her.

 

 

Micheal Orodar

 

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Tola Guinea Fowl Ventures

Introducing Tola Guinea Fowl Ventures, the Roast Birds Company of Choice For Socialites

Many a party goer will attest to the fact that Roast Birds and Small Chops have become a crucial part of menus for almost any event or occasion. Some will even go as far as saying a menu is not complete if there is no small chops and/or roast birds on it.

The popularity and demand for roast birds and small chops have directly resulted in the birth and formation of brands who provide these much asked for delicacies. These brands are a dime a dozen these days as almost every Tom, Dick and Harry claims to be expert at roasting birds.

However, one brand has risen above all others by setting a standard that is focused mainly on three key pillars which are Speed, Constant Quality and Total Customer Satisfaction. Tola Guinea Fowl Ventures is head and shoulders above it’s competition.

Tola Guinea Fowl Ventures was established way back in 1991 by TOLA ANIMASHAUN who initially started roasting birds as a hobby. He started taking the entire thing seriously the following year when he kept getting positive feedback from old clients and referrals.

Now, Tola Guinea Fowl Ventures is arguably the most in demand roast birds and small chops brand in Lagos. Their offices are located in Shomolu but they are so good and highly regarded that they get orders from all over Lagos, and I really mean all over Lagos.

On a regular and even slow day at Tola Guinea Fowl ventures they receive nothing less than 25 orders while on a very busy day that number skyrockets to as much as 40, sometimes more. What’s more, that’s just for weekdays. On a slow weekend they get nothing less than 150 orders from different clients and on busy weekends they are swarmed with over 400 orders.

The General Manager and Head of Operations of Toal Guinea Fowl, Mr Ahmed Aderinwale, when questioned about the secret of their success and impressive growth had this to say:

“To be honest we really owe it all to our customers-new and old alike-the love and loyalty they show us is just simply amazing. We have scores of customers who patronize us daily and weekly without fail. Also, I must commend our CEO and leader, Mr Tola Adigun; who continues to remind us daily that we must put the customers first and ensure they are satisfied every single time they come to us. Really we must attribute our success to our CEO and customers!”

He further added that the brand was planning something big for all their customers this Christmas. He revealed:

“I can’t let the cat out of the bag just yet but we are ‘cooking’ up something special for our customers, that’s all I really can say now. ” He concluded.

We managed to track down an active client of theirs who is actually a very renowned Event planner and organizer and one of Tola Guinea Fowl Venture’s oldest clients. Unfortunately she only agreed to speak to us under the cover of anonymity.

“I met Tola himself at an event I organized way back in 2004, I outsourced the small chops and roast food contract and he was selected. I had absolutely no influence on the selection process and had never heard of him or his brand before that fateful day, though I had full confidence in my consultant.

Well, he didn’t take him very long to begin impressing me; the very first thing that made me study him and his team a little bit more closely was the quality of their service. Particularly the way Tola himself went about his business, he served and presented his delicacies to each guest as one might serve Royalty. A lot of guests were quite taken with him and when they finally took a bite from their platters they found even more reason to love him.”

She went on:

“The birds were all well roasted and expertly spiced and the chops were a taste of heaven. Right there in front of me guests were already asking for his number. To cut a long story short; I have been using him for all my events since then and over the years we have even become close friends, as he is very honest and sincere with every single one of his clients. I myself have personally recommended him to various friends and colleagues alike and I have never been disappointed or put to shame as they always deliver on time.”

 

She rounded up with:

“In all these years I sincerely can’t remember an occasion where I was let down, forced to loose my temper or even get anxious about getting my orders and brand. I think this says a lot about him and his brand.”

Well, there you have it, there are two morals to this story-the first is hardwork, consistency and a real passion for you do are all important qualities when chasing successful in business and in everything one does. And the second one is: when you need expertly prepared roast birds and small chops, you’d better call Tola Guinea Fowl ventures.

Click here to visit their website and place your first order, thank me later!

READ MORE

Introducing Tola Guinea Fowl Ventures, the Roast Birds Company of Choice For Socialites

Many a party goer will attest to the fact that Roast Birds and Small Chops have become a crucial part of menus for almost any event or occasion. Some will even go as far as saying a menu is not complete if there is no small chops and/or roast birds on it.

The popularity and demand for roast birds and small chops have directly resulted in the birth and formation of brands who provide these much asked for delicacies. These brands are a dime a dozen these days as almost every Tom, Dick and Harry claims to be expert at roasting birds.

However, one brand has risen above all others by setting a standard that is focused mainly on three key pillars which are Speed, Constant Quality and Total Customer Satisfaction. Tola Guinea Fowl Ventures is head and shoulders above it’s competition.

Tola Guinea Fowl Ventures was established way back in 1991 by Tola Adigun who initially started roasting birds as a hobby. He started taking the entire thing seriously the following year when he kept getting positive feedback from old clients and referrals.

Now, Tola Guinea Fowl Ventures is arguably the most in demand roast birds and small chops brand in Lagos. Their offices are located in Shomolu but they are so good and highly regarded that they get orders from all over Lagos, and I really mean all over Lagos.

On a regular and even slow day at Tola Guinea Fowl ventures they receive nothing less than 25 orders while on a very busy day that number skyrockets to as much as 40, sometimes more. What’s more, that’s just for weekdays. On a slow weekend they get nothing less than 150 orders from different clients and on busy weekends they are swarmed with over 400 orders.

The General Manager and Head of Operations of Toal Guinea Fowl, Mr Ahmed Aderinwale, when questioned about the secret of their success and impressive growth had this to say:

“To be honest we really owe it all to our customers-new and old alike-the love and loyalty they show us is just simply amazing. We have scores of customers who patronize us daily and weekly without fail. Also, I must commend our CEO and leader, Mr Tola Adigun; who continues to remind us daily that we must put the customers first and ensure they are satisfied every single time they come to us. Really we must attribute our success to our CEO and customers!”

He further added that the brand was planning something big for all their customers this Christmas. He revealed:

“I can’t let the cat out of the bag just yet but we are ‘cooking’ up something special for our customers, that’s all I really can say now. ” He concluded.

We managed to track down an active client of theirs who is actually a very renowned Event planner and organizer and one of Tola Guinea Fowl Venture’s oldest clients. Unfortunately she only agreed to speak to us under the cover of anonymity.

“I met Tola himself at an event I organized way back in 2004, I outsourced the small chops and roast food contract and he was selected. I had absolutely no influence on the selection process and had never heard of him or his brand before that fateful day, though I had full confidence in my consultant.

Well, he didn’t take him very long to begin impressing me; the very first thing that made me study him and his team a little bit more closely was the quality of their service. Particularly the way Tola himself went about his business, he served and presented his delicacies to each guest as one might serve Royalty. A lot of guests were quite taken with him and when they finally took a bite from their platters they found even more reason to love him.”

She went on:

“The birds were all well roasted and expertly spiced and the chops were a taste of heaven. Right there in front of me guests were already asking for his number. To cut a long story short; I have been using him for all my events since then and over the years we have even become close friends, as he is very honest and sincere with every single one of his clients. I myself have personally recommended him to various friends and colleagues alike and I have never been disappointed or put to shame as they always deliver on time.”

She rounded up with:

“In all these years I sincerely can’t remember an occasion where I was let down, forced to loose my temper or even get anxious about getting my orders and brand. I think this says a lot about him and his brand.”

Well, there you have it, there are two morals to this story-the first is hardwork, consistency and a real passion for you do are all important qualities when chasing successful in business and in everything one does. And the second one is: when you need expertly prepared roast birds and small chops, you’d better call Tola Guinea Fowl ventures.

Click here to visit their website and place your first order, thank me later!

READ MORE

#EndSARS: ECOWAS Chairman Calls for Peace

 

The President of the Economic Community of West Africa (ECOWAS) and the President of Ghana, Nana Akufo-Adodo, called on Nigerians to preserve and establish stability in the country despite the current crisis.

On Wednesday, Mr. Akufo-Adodo called on Nigerians to use mediation to find a permanent solution to the protracted clashes between the government and demonstrators over a campaign to end police brutality and poor governance.

The ECOWAS chair said in a tweet, “I join all well-meaning people in calling for peace and the use of mediation in addressing the # EndSARS impasse in Nigeria.”

We have been reporting how the #EndSARS movement has degenerated into violence in some parts of the country with protesters clashing with suspected government-sponsored hoodlums and security agents in the last two weeks.

Tuesday night’s shooting in Lekki, Lagos has unfurled anger and condemnation within the country and the international community, with many calling for calm.

The Ghanaian president who pressed for peace said, “violence, be it on the part of the police or protesters, cannot be the solution.

“To the families who have lost their loved ones, I express my sincere condolences, and I wish the injured a speedy recovery.”

He said he was in talks with President Muhammadu Buhari, “who is committed to this end, and has begun the processes that will lead to reform.”

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EndSARS: UK High Commission Shuts Down Visa Centres in Nigeria

On Wednesday 21 October 2020, the United Kingdom High Commission in Nigeria declared the closure of its VISA application centers in Nigeria for the next 48 hours, with effect from today (Wednesday) due to the country ‘s continuing # EndSARS demonstrations.

Following the eruption of violence from the # EndSARS protests in major parts of the country, including Lagos State and the FCT, this comes barely a day after the US shut down its Lagos consulate.

The announcement was included in a statement released on Wednesday, October 21, 2020, in Nigeria by the UK High Commission.

In a brief note, the High Commission also invited applicants with appointments for Wednesday and Thursday to reschedule their appointments to Monday, 26 October.

“Due to the ongoing protest in Nigeria and for the safety of both staff and applicants, our Nigeria centres will be closed for 48 hours at a minimum. For applicants with booked appointments within this period, please you will need to reschedule your appointment for next week, from 26th October 2020.

“We will continue to post regular updates on this page, so please keep checking back for the latest information on reopening. We sincerely apologize for the inconvenience and thank you for your understanding.”

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Daddy Always Showed Me 'Blue Film' Then Rape Me

Daddy Always Showed Me ‘Blue Film’ Then Rape Me – 13-year-old Girl Narrates Years of Sexual Abuse in Lagos

Daddy Always Showed Me ‘Blue Film’ Then Rape Me – 13-year-old Girl Narrates Years of Sexual Abuse in Lagos

Wednesday, October 14, a thirteen-year-old girl alleged that her aunt’s husband, who she calls ‘Daddy,’ would play pornographic videos for her to watch and then rape her.

She claimed that in her shop and apartment on Surulere Lane, in the Ojo area of Lagos, she had sexually assaulted her with a threat to kill her if she told anyone.

The revelation followed the arrest by the Nigeria Securit’s Gender Unit of the 48-year-old suspect Charles Ekwe, who is known by the victim as ‘Daddy’.

Upon inquiry, the teen disclosed how she had allegedly been subjected to sexual abuse by her uncle.

Mrs Eke was said to have taken the teenager to the hospital, where a medical examination conducted on her confirmed her hymen broken.

During interrogation, the suspect told NSCDC operatives that he only fondled the girl’s genitals. He also admitted subjecting her to watching pornography on his phone.

The NSCDC Lagos State Commandant, Mr. Ayeni Paul, while addressing journalists, said: “The sexual abuse suspect will face the full wrath of the law and will be handed over to the appropriate agency for further investigation and prosecution.

“This is a heinous crime and all perpetrators of such, when caught, will be made to pay dearly.”

He also said the ”the gender-based unit of the Corps saddled with the responsibility of handling rape, domestic violence, sexual assault and defilement, as well as child abuse cases, has well-trained officers to handle such cases.”

Since she was nine years old, after her father’s death, the adolescent has been living with her aunt.

She alleged that when her aunt was out of sight, the perpetrator violently invaded her.

She said, “It is a blue film (pornography) in his phone that dad would show me each time he wanted to do it.

“Many times, he did it. I can’t say how many times he ‘s done it. I was afraid to tell my aunty because Papa was threatening to drive me out of the house and murder me if I did.

Mrs. blessing Ekwe, the girl’s aunt, figured out that the teenager was not doing well and asked the girl.

He, therefore, enjoined members of the public to report such cases to the command, for prosecution.

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